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REDESIGN LARGEST CRYPTO EVENT

client
CONSENSUS
Role
WEB design | brand Design
YEar
2021

Overview

Consensus is the world's largest, longest-running and most influential gathering that brings together all sides of the cryptocurrency, blockchain and Web3 community.From hard-hitting conversations with visionary speakers to hands-on workshops aimed at solving industry challenges, developers, investors, founders, brands, policymakers and more will walk away with the tools and insights needed to continue laying the foundation of a more decentralized future.It is called “Consensus” for a reason. This event is the primary forum where the industry comes together to discuss the most pivotal matters of the day, highlight the biggest successes and debate the most critical conversations.

Objectives

Enhanced User Experience (UX): Improving the overall usability and navigation of the website to ensure that users can easily find information, understand the content, and engage with the platform effectively. This may involve simplifying the interface, optimizing for mobile responsiveness, and implementing intuitive design elements that guide users towards desired actions.

Increased Engagement and Interaction: Encouraging more active participation from users by incorporating features that foster community interaction, discussions, and feedback. This could include integrating forums, comment sections, or interactive tools that facilitate collaboration and exchange of ideas among users.

Credibility and Trust: Enhancing the credibility and trustworthiness of the website by updating its visual design, ensuring content accuracy, and showcasing authoritative sources or expert opinions. A redesigned website should convey professionalism, reliability, and transparency to build trust with users and stakeholders involved in consensus-building processes. These goals aim to create a more user-centric, engaging, and trustworthy online platform.

Brand guidelines

Partnering with an agency to create brand guidelines resulted in a cohesive visual identity that strengthened brand recognition and consistency across all platforms, enhancing customer trust and engagement while streamlining marketing efforts.

animation

Web experience

Enhanced User Experience (UX): Improving the overall usability and navigation of the website to ensure that users can easily find information, understand the content, and engage with the platform effectively. This may involve simplifying the interface, optimizing for mobile responsiveness, and implementing intuitive design elements that guide users towards desired actions.