Hey, I'm Rachel

I design and redesign technology into answers to everyday questions — products that fit your life your way.

Lazard Asset management | 2023 - Current

Developed clear and comprehensive marketing design guidelines that unified visual aesthetics all marketing materials. This ensured consistent brand representation and strengthened brand identity.
Implemented UX improvements on the website based on user data and best practices. This included optimizing improving UI, prioritize accessibility, and enhancing interactive elements.
Quantified the impact of design guideline implementation and UX enhancements through metrics such as increased conversion rates, longer average session durations, and improved SEO rankings.

Coindesk & Consensus | 2021 - 2023

Successfully executed a strategic rebranding initiative, including redesigning visual identity and visual messaging.
Achieved measurable business impact, including increased brand awareness and revenue growth post-rebrand.
Developed and implemented a scalable design system that standardized UI components and improved consistency across products.
Created marketing website for crypto event experience and NFT minting experience.

nbcuniversal | 2018-2021

Developed a comprehensive design system that standardized UI components and interaction patterns across the enterprise tool. This ensured a cohesive user experience, improving usability and reducing learning curves for users.
Designed the design system to be scalable and flexible, accommodating the diverse needs of different teams and use cases within the organization. This allowed for efficient customization and integration of new features and modules.
Successfully integrated the tool across NBCUniversal platforms, enhancing collaboration and reducing redundancy.